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Delicious. expands,
A new food network is born,
Feeding Australia's soul.

Delicious expands publishing model in a big to drive 4x audience growth
News Corp Australia's food-lifestyle brand Delicious will expand its publishing model in 2025 as part of News Corp Australia's strategy to enhance its premium food offering under the Delicious brand within the company's state and regional mastheads.
The integration of Delicious into the digital and print assets of the State and Communities division is expected to deliver food content to a monthly cross-platform audience of 10.9 million, a significant increase from its current audience of 2.59 million.
The expanded offering will amalgamate a suite of metropolitan and regional digital and print assets to create a food network, with selected Delicious.com.au content integrated through the masthead sites and their apps. A new weekly Delicious. section will launch in the company's state and regional mastheads across the country every Wednesday from February 2025.
State and Communities Managing Director and Publisher, Mark Reinke, said: "Our insights show growing consumer demand for new and immersive food and dining experiences, across high end and value segments. We are also seeing increased demand for travel that features unique food experiences. Our expanded delicious. premium food offering is designed to engage this large audience with compelling food, dining out and travel content, curated by our leading journalists who understand food trends better than anyone."
The new Delicious. section will feature food and dining news, recipes, city and regional eat out guides, and travel through the lens of food. The Delicious. 100, showcasing the most delicious food experiences around Australia, will be revealed alongside the new offering.
A special gloss Delicious. magazine will also be published quarterly in the state mastheads. The final regular monthly printed edition of Delicious. will be the June 2025 issue.
Head of Food, Travel and Health, Kerrie McCallum, said: "delicious. has always sought out great local, community and regional stories and integrating the brand into News’ state and regional mastheads allows us to connect the right content with the right people on a scale we’ve always wished for. We will serve our states and communities more frequently with food content that is relevant to them and create a premium proposition. We will also bring more regional and local stories to life because it resonates with our audience. Celebrating cultural moments, great local providores and businesses is what our audience is craving."