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Posted 23/01/2025 12:30pm

Pic: Midjourney

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Red Crayon's new lead,
Chris Rogers, set to create,
Ads that resonate.

In partnership with
Nine

Red Crayon hires Chris Rogers as creative director

Melbourne-based advertising agency, Red Crayon, has hired former We The People and Big Red Communications creative Chris Rogers to lead its creative team as creative director.

Rogers brings over two decades of experience in the advertising industry across the Asia Pacific region, with experience spanning traditional TVCs to data-led TikTok campaigns.

He finished up a two year stint as regional creative director for We The People in ANZ in December, having previously spent more than four years as a CD at Stratosphere Agency, and three years at Big Red Communications Group before that.

Red Crayon founder, Craig McLeod, said: “At Red Crayon, we’ve always been about creating campaigns that aren’t just seen, but remembered. Chris’s creative leadership is going to help us take things even further– pushing creative boundaries, making an impact, and delivering real results for our clients."

Red Crayon, founded in 2004, is known for its distinctive and collaborative approach, merging strategy and creativity. The agency utilises AI and cutting-edge tools to create impactful campaigns, ranging from traditional ads to digital campaigns.

“Storytelling is at the heart of everything I do. For me, it’s about creating authentic connections that resonate with people and deliver value for brands. Red Crayon has this incredible energy and vision and I can’t wait to lead this talented team and craft campaigns that are truly memorable,” said Rogers.

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