The Trade Desk and Tik Tok ink new advertising deal
The Trade Desk and TikTok have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access TikTok inventory across Asia-Pacific via The Trade Desk platform.
TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
The integration with The Trade Desk, a leading global advertising technology platform, will make it easier for advertisers to incorporate TikTok into their campaigns. Pepsico is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in Thailand, with the Mindshare media agency.
“We are delighted to launch this partnership with TikTok across Asia Pacific,” said Mitch Waters, Senior Vice President South Asia, The Trade Desk. “Everyone in this region understands the scope of TikTok’s reach, particularly with smartphone native users in India and Indonesia. Brands will be able to scale their campaigns to include short video, simply and safely.”