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News 23 May 2022 - 3 min read

JCDecaux creates online DOOH learning course

By Sam Buckingham-Jones - Deputy Editor
JCDecaux Academy

"Whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner," JCDecaux's Max Eburne says.

Digital out of home makes up 60 per cent of the channel’s revenue, but isn’t being used to its full potential, JCDecaux’s Chief Commercial Officer Max Eburne says. That’s why the company has created a new e-learning program.

What you need to know:

  • JCDecaux has created an online Academy to teach the industry how to use digital out of home advertising effectively.
  • It is made up of 10 modules, each of which goes for 15 minutes.

Out of home company JCDecaux has created an e-learning training program to teach the market the power of digital outdoor advertising.

The JCDecaux ACADEMY is supplier agnostic and covers media planning, public and private media, creative impact, OOH journeys, programmatic trading and reporting.

“Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 per cent of total Out-of-Home revenue,” JCDecaux’s Chief Commercial Officer, Max Eburne, said.

“However, whilst media owners have invested billions of dollars in converting analogue (paper) sites to digital screens, campaigns are often executed in an analogue manner. This means the channel isn’t being used to its fullest potential, with value being left on the table for brands and their agencies.” 

The ACADEMY is 10, 15-minute videos with examples and case studies from Australia and the world, the company’s CMO Essie Wake said.

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