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News 23 May 2022 - 2 min read

Xandr adds three to senior leadership team

By Sam Buckingham-Jones - Deputy Editor

L-R: Xandr's Archana Ganesh, Philip Coetzee, Nicole Prior and Mark Serhan.

Premium advertising marketplace Xandr has made some key senior appointments to its ANZ team, the first under new local Managing Director Nicole Prior.

What you need to know:

  • AT&Towned Xandr has made three senior appointments, promoting Mark Serhan, Philip Coetzee and Archana Ganesh.
  • The new roles are effective immediately.

Ad marketplace Xandr has announced three new senior leaders, the first since Nicole Prior took over as ANZ Managing Director.

Mark Serhan has been named to the newly created role of Commercial Director. He joined the company in 2020 as Senior Account Director, and previously worked at AOL Platforms and Mi9.

Philip Coetzee has become Associate Director of Product Management. He has worked at Xandr for a few years as a Senior Manager and Senior Associate Director.

Archana Ganesh has been appointed Associate Director and APAC Product Support Lead. Ganesh has been a Senior Manager of Product Support for three years.

The appointments are effective immediately.

“These recent promotions reflect our momentum as advertiser demand grows for programmatic solutions across the industry,” Prior, who joined the company late last year, said. 

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