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News 23 Jun 2022 - 2 min read

Calbee Australia names HERO to creative account

By Sam Buckingham-Jones - Deputy Editor

"It’s nice to have the official snack of HERO in the agency cupboard," HERO's Managing Director, Tim Evans, said.

Indie agency HERO has won the creative account for snacking company Calbee Australia after a pitch, and aims to help the Japanese firm build its footprint in Australia.

What you need to know:

  • Calbee Australia, the Japanese company behind snacks like Harvest Snaps, has named HERO as its creative agency.
  • The brand is due to launch new products in coming months.

Japanese snacking giant Calbee Australia, which makes products like Harvest Snaps and Melts, has appointed indie agency HERO as its lead creative agency after a competitive pitch.

The agency will take on creative duties across the Calbee Australia portfolio, which will include some new upcoming product launches.

Natalie Johnson, Calbee Australia’s Marketing Innovation Manager, said HERO provided a thorough, strategic approach that resonated.

“Their passion and enthusiasm for snacking and our brands proved to be the perfect match for Calbee, and we are excited to usher in this new era of creativity and growth for one of Australia’s quickest growing snack brands,” she said.

HERO has recently won Circles.Life, Henkel, Toyota, Microsoft, Maybelline New York and v2food

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