Audience360 secures Mozo first party data deal
“We believe that by partnering with Audience360 we’ll give advertisers better reach of audiences," Mozo’s Managing Director APAC, Neville Daniels (right), says. Audience360 Managing Director Jenny Parkes (left) also welcomed the deal.
The end of the third party cookie means first party data sets are more important than ever – and Audience360 is partnering with multiple publishers to give advertisers access to it on the open web.
What you need to know:
- Personal finance site Mozo has partnered with Audience360, an ad tech platform that leverages first party data sets to sell ads.
- Mozo’s first party data will be accessible through Audience360, as well as existing publishers carsales.com.au, Webjet and AFL.com.au.
Australian advertising technology company Audience360 has partnered with personal finance site Mozo, allowing brands to buy programmatic or direct ads using first party data.
Mozo is a website that compares 1,800 products from more than 200 banks, insurers and energy companies.
The exclusive partnership means any advertiser that wants to reach Mozo’s audiences can use Audience360, which also has first party data arrangements with carsales.com.au, Webjet and AFL.com.au.
“We believe that by partnering with Audience360 we’ll give advertisers better reach of audiences and brands will have the benefit of connecting with people that have the intention to soon buy retail finance, energy, and other services,” said Mozo’s Managing Director APAC, Neville Daniels.
Brands will also be able to target users beyond the Mozo site.
