What you need to know:

• BMW consolidates content production with IPG across Apac and EMEA
• Holdco already held business in India and Japan.

IPG has expanded its production and operation remit with BMW and Mini after the carmaker consolidated the regional account via a pitch.

Australia is now in the mix, alongside New Zealand, Indonesia, Malaysia, Singapore, South Korea, Thailand, Middle East and South Africa. IPG already had the business in Japan and India.