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Posted 24/01/2025 9:21am

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A star on the field,
Now promoting finance skills,
Fowler joins the bank.

In partnership with
Nine

Commbank enlists Matildas' star Mary Fowler to promote financial fitness and women's sport

CommBank has partnered with Mary Fowler, a superstar of the CommBank Matildas, as its newest brand ambassador. Fowler will collaborate with CommBank to advocate for financial fitness and the advancement of women's sport in Australia.

Fowler made her debut for the women's national team at the age of 16 and has since represented Australia at the Olympics and the FIFA Women's World Cup 2023. She currently plays for Manchester City in England's Women's Super League.

"CommBank has been a great supporter of the CommBank Matildas, and I'm very excited to join forces with the bank, particularly to help Australians build financial fitness," Fowler said. "I came from a family where we didn't speak about finance much, but I'm keen to ensure the next generation sets itself up for success and feels confident when it comes to understanding and talking about money.

"I hope my partnership with CommBank gets more young Australians thinking about their own financial fitness so they can prepare well for a bright future," she said.

CommBank holds the naming rights for the CommBank Matildas, CommBank ParaMatildas, CommBank Young Matildas, and CommBank Junior Matildas. The bank also supports community initiatives through grassroots sport, funding the Growing Football Fund in partnership with Football Australia.

Fowler noted that CommBank's support of the women's game, through elite, all abilities and grassroots sport, was already having a major impact on the next generation of sportswomen.

"When I started playing for the side, there was not the same level of attention, attendance and investment in the game. Now, to consistently sell out stadiums, jerseys and feel so much support from fans in the stands and people watching across the globe is incredible," she said. "It's amazing to see how far women's football has come, and it's great to have a partner like CommBank investing in the CommBank Matildas of tomorrow."

Recently, 118 more community clubs became recipients of the Round Two of the Growing Football Community Grants, joining the 121 clubs from Round One.

According to recent data from Football Australia, registrations for women and girls in grassroots clubs have increased by 16% since the FIFA Women's World Cup 2023.

CommBank's Chief Marketing Officer, Jo Boundy, was proud of the progress CommBank and Football Australia had made in making community sport more accessible through the Growing Football Fund.

"We all fell in love with Mary's tenacity, talent and drive during the FIFA Women's World Cup 2023, and I'm thrilled she has joined CommBank as a brand ambassador," she said. "I can't wait to see Mary channel the same drive and ambition as she helps CommBank build a brighter financial future for all Australians and works with us to grow the game at the grassroots."

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