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Posted 24/01/2025 9:12am

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Brand value soars high,
Innovation fuels the rise,
TCS takes flight.

In partnership with
Nine

IT service provider TCS hits US$21.3Bn brand valuation milestone

Tata Consultancy Services (TCS) has become the second global IT services brand to achieve a brand valuation of US$21.3 billion, marking a a growth of 826% in brand value since 2010, from US$2.3 billion.

TCS attributed the achievement to a strong culture of innovation, continuous investment in AI and next-generation capabilities, expanding global presence, and strategic thought leadership. In 2024 the business was ranked the #1 IT service provider for customer satisfaction in Europe by Whitelane Research.

TCS also doubled down on its commitment to sustainability, with initiatives such as using digital twin technology to lower carbon emissions and collaborating with Rolls Royce to develop the world’s first hydrogen-powered aircraft engine.

Chairman and CEO of Brand Finance, David Haigh, said: "At Brand finance, we have been tracking TCS for about two decades and I am continually impressed by how the company keeps innovating its business and projecting its brand on the global stage. Their consistent efforts have led them to a milestone year where they’ve become the second company in the industry to ever cross the landmark 20 billion mark in brand value. Congratulations to all the 600,000 TCSers who proudly carry their brand forward."

TCS sponsors 14 major endurance running races worldwide, including five of the Abbott World Marathon Majors, and partners with Jaguar TCS Racing in the ABB FIA Formula E World Championship. The company also undertakes in-depth research and produces studies in areas like artificial intelligence (AI) and electric vehicle (EV) markets.

Chief Marketing Officer at Tata Consultancy Services, Abhinav Kumar, said: "As we kick off a new year in 2025 with the World Economic Forum at Davos, we are delighted to see our brand cross this major landmark and cement its position in the top tier of our industry. We have been a strategic partner to WEF for 15 years and in this period our brand has nearly grown ninefold in value and is known globally for being a leader in innovation, the ability to deliver the most complex technology work in the world, and in creating long term partnerships of value with our clients. My thanks to the hundreds of thousands of TCSers who proudly build and live this great brand every second. We are all in it for the long run.”

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