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Breakfast made easy,
Uber Eats and PAW Patrol,
Health and joy in bowls.

Uber Eats, Paw Patrol team up for healthy breakfast campaign
Uber Eats and PAW Patrol have joined forces to launch a new campaign and grocery offering, in a first-of-its-kind licensed partnership for Uber Eats in Australia.
The campaign, developed in collaboration with Special PR and retail media agency Hatched, features a limited edition selection of nutritious breakfast bundles from Chase, Skye and Rubble, available from local merchants on Uber Eats across Sydney, Melbourne and Brisbane.
The breakfast bundles were designed in consultation with Australia’s leading paediatric nutritionist, Mandy Sacher. The campaign aims to make back-to-school breakfasts easier and healthier for caregivers, while also highlighting the wide array of use cases on Uber Eats, including breakfast grocery needs.
"As any parent knows, the return to school or day care is chaotic at the best of times. The longer school holiday window this year along the east coast has ratcheted up the pressure, so we’re delighted to be able to partner with PAW Patrol and our wonderful local grocery partners in Victoria, Queensland and New South Wales to take some of the mental load off returning to school by making sure parents have one less thing to worry about. When it comes to getting almost anything, including healthy breakfasts - we're on the case!" said Regional General Manager Grocery and Retail Uber Eats Australia, Lucas Groeneveld.
The campaign has been supported by Paramount and independent retailers Harris Farm, QE Foods, IGA and Foodworks. National research commissioned by Uber Eats shows that preparing and getting children to eat a healthy breakfast is a challenge for more than 1 in 2 Aussie parents before school (55%).
"Uber Eats is synonymous with connecting culturally relevant talent and offering seamless delivery, so we were thrilled to bring these elements together with the world’s most famous pups. At the heart of this campaign is an earned-first approach, focused not only on the convenience of Uber Eats but also the emotional value it brings to Aussie families. Our character-driven concept is designed to deliver healthy breakfasts to households across Australia, while easing the stress of parents and adding a little extra joy for PAW Patrol fans during one of their busiest weeks in their year," said Managing Director at Special PR, Alex Bryant.
The campaign launched across earned media with creator and influencer support, Uber Eats’ social channels, and in-app. Parents and caregivers can order Skye, Rubble or Chase’s bundles on Uber Eats from select Harris Farm, QE Foods, IGA’s and Foodworks in Brisbane, Sydney and Melbourne, until sold out.