DOOH this: JCDecaux makes key hires ahead of programmatic launch
Programmatic push: JCDecaux's Brad Palmer, Cassandra Cameron and Steve O'Connor.
JCDecaux has has promoted Cassandra Cameron and Kasey Climpson and hired Brad Palmer as it launches a major programmatic DOOH push.
What you need to know:
- JCDecaux has made a series of hires and promotions ahead of official programmatic launch.
- CEO eyes more resource, and rapid revenue gains.
JCDecaux has made a series of hires and promotions as it launches its programmatic out of home platform.
The firm has promoted Cassandra Cameron to Executive General Manager, Revenue Strategy and Operations, with a remit over pricing, packaging, campaign operations and multiformat trading, including programmatic.
Meanwhile, experienced programmatic exec Brad Palmer has been hired as National Programmatic Director.
Kasey Climpson joins as Programmatic Operations Manager, and brings an extensive ad operations background from within JCDecaux, previously holding various roles in campaign delivery, including Digital Verification Manager.
The firm plans to add further resource, per CEO Steve O'Connor, who is targeting $50m in programmatic revenue by 2023.
