DOOH this: JCDecaux makes key hires ahead of programmatic launch
JCDecaux has has promoted Cassandra Cameron and Kasey Climpson and hired Brad Palmer as it launches a major programmatic DOOH push.
What you need to know:
- JCDecaux has made a series of hires and promotions ahead of official programmatic launch.
- CEO eyes more resource, and rapid revenue gains.
JCDecaux has made a series of hires and promotions as it launches its programmatic out of home platform.
The firm has promoted Cassandra Cameron to Executive General Manager, Revenue Strategy and Operations, with a remit over pricing, packaging, campaign operations and multiformat trading, including programmatic.
Meanwhile, experienced programmatic exec Brad Palmer has been hired as National Programmatic Director.
Kasey Climpson joins as Programmatic Operations Manager, and brings an extensive ad operations background from within JCDecaux, previously holding various roles in campaign delivery, including Digital Verification Manager.
The firm plans to add further resource, per CEO Steve O'Connor, who is targeting $50m in programmatic revenue by 2023.
Australians’ travel habits have irrevocably changed, as a 40 per cent remote workforce realises it can work from anywhere. But “Wandering Workers” are just one of the trends identified in Nine’s State of the Nation Travel report for 2022. There are “New Frontiers” and deeper levels of expertise Australians are searching for to spend tens of billions of travel dollars each year. One expert’s take? “Regenerative Travel” is where the riches are to be made.
Retail media growth and the secret sauce: Nando's sees 27% sales uplift, 70% new customers in Cartology omnichannel retail campaign with Fresh Magazine, social, front of store screens and more
Retail media is forecast to triple in size over the next five years from $850 million to $2.14 billion. It has become one of the most talked about emerging media sectors – and for good reason. It has a unique, data-led approach based on real customer insights and closed loop reporting, adding real accountability to campaign investment. Just ask fan favourite Nando’s.
And it continues its growth trajectory.