What you need to know:

• Outdoor media operator QMS has partnered with Seven ahead the launch of its new primetime series Holey Moley.
• QMS has created an integrated campaign on the Gold Coast that encourages travellers to guess the number of golf balls stashed in bus shelters throughout the region.

Seven and QMS have partnered to create an integrated national outdoor media campaign ahead of the launch of the TV network's new primetime series Holey Moley.

The streets of the Gold Coast will become home to several bus shelters filled with golf balls as part of the interactive campaign that asks locals to guess the number of golf balls inside the panel for their chance to win a  Holey Moley experience and prize pack.

Per QMS, the golf ball guessing promo already has locals "queuing up" as they try their best to count the balls, scan the QR code and enter the competition as Seven bids to drive awareness among young Aussie families.

“Working with QMS, we came up with a simple, engaging and fun concept to give Aussie families a taste of the unique fun that is heading their way when Greg and the team unveil Holey Moley in the coming weeks,” said Seven West Media Chief Marketing Officer, Charlotte Valente.

Hosted by Sonia Kruger, along with commentators Matt Shirvington and Rob Riggle and Greg Norman as the Resident Golf Pro, the comedy game show launches 1 February on Channel Seven and 7plus.