Coogee Beach-based independent creative agency Emotive has appointed Sebastian Revell as its executive strategy partner.

Revell joins the agency from his role as head of strategy at TBWA Sydney and TBWA Media Arts Lab ANZ, where he has been since 2019. During his tenure at TBWA, Revelll led strategic direction for clients including Tourism New Zealand, mycar Tyre & Auto, AWS, and Apple.

Revell's career spans 15 years across media and creative agency roles in Australia and the UK, including a position on the client side. He is also an industry mentor and has facilitated AdSchool's Strategic Planning courses for the past three years.

At Emotive, Revell will join the senior leadership team with a focus on enhancing the agency's strategic offering and evolving its data, research, and effectiveness capabilities. Emotive's client roster includes notable names such as Optus, Google, Audible, Pernod Ricard, Unilever, Mount Franklin, Breville, and ARN.

Emotive founder and CEO, Simon Joyce, said: "We’re coming off our best creative year yet in 2024, and are excited to keep that momentum rolling. Bringing in a gun strategic leader in Seb whose expertise spans brand, creative, connections, earned and social/digital, evolves our strategy offering to meet an ever-changing comms landscape. Just as importantly, I can’t wait to see the impact Seb will have on our creative culture as we continue building Emotive into the best place to work, to do the best work of your life.

"Seb’s appointment marks an exciting influx of talent for Emotive with a soon to be announced Head of Earned Creative and Head of Partnership bolstering Emotive’s fame offering."

Revell commences his new role on March 24.

"Exploring and maximising an idea so that none of it is left on the table, is where we’re consistently seeing the biggest creative impact being made. This is fuelled by both collaborative relationships and a deep understanding of culture and channels. I’ve always admired Emotive’s independent spirit and creativity from afar, so learning that they share the same perspective, made this an opportunity to jump at. I’m looking forward to collaborating with the talent at Coogee HQ to supercharge the power of distinctive and connected ideas," he said.