What you need to know:

• PDH wins media for world's biggest tea company,
• Contract starts August.

PHD has picked up global media duties for tea giant Ekaterra, owner of Lipton, PG Tips, Pukka and T2 brands.

"I look forward to bringing the power of these brands into every household through agile, effective, and innovative media thinking," said Aparna Sundaresh, Ekaterra's CMO.

Mark Jarrett PHD Group CEO Australia said the agency is "excited to be teaming up with some fantastic brands, some with a 100+ year heritage and some newer challengers", while global boss Philippa Brown said the plan is to "achieve a disproportionate share of attention" to drive growth.