What you need to know:

• Jolt signs deals with Hivestack, Broadsign and Vistar Media.
• Means all its inventory can be accessed programmatically. 
• EV charger network and digital panel buildout continues.

Jolt, the network of out of home digital panels connected to electric vehicle EV charging locations, has signed deals with Hivestack, Broadsign and Vistar Media so OOH buyers can trade programmatically across 100 per cent of its inventory.

Jol began connecting its Sydney network last month after rolling out EV chargers and panels in Adelaide. It’s working through applications for a Melbourne push next, planning bus shelter-sized screens positioned in high traffic areas where EV drivers are likely to want to park and top up their cars – with 45kms of charge for free.

The firm claims its network enables brands to help decarbonise their media supply chain as well as help build out Australia’s nascent electrical vehicle charging infrastructure, which will be critical in decarbonising transport as states and national government inch towards net zero targets.

Jolt has also claimed its first party data (as people use its charging network through an app) alongside a verification partnership with Seedoh, gives it an advantage over traditional out of home players.

In return for data, the company states users can receive up to $1000 in free charging annually.