Vevo enables CTV audience targeting through Hisense’s VIDAA TVs
The world’s biggest music video network says its app will be available on all VIDAA-powered smart TVs.
What you need to know:
- Vevo has partnered with VIDAA, meaning all Hisense TVs and Toshiba TVs made by Hisense will be able to access the Vevo app
- Vevo says it will give users access to hundreds of thousands of music videos and advertisers access to the connected TV audience
Music video network Vevo says its app will now be available on VIDAA-powered smart TVs, as it bids to capture a bigger slice of the connected TV (CTV) market.
VIDAA, the smart TV operating system, runs on all Hisense TVs, as well as Toshiba Smart TVs made by Hisense.
Via the deal, the firms claim millions of Hisense and Toshiba users can access hundreds of thousands of music videos and live performances while brands and ad agencies will can targeted CTV audiences.
The Vevo app will be preinstalled on new Hisense TVs and Toshiba Smart TVs manufactured by Hisense. VIDAA’s operating system will be available in the United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Australia and New Zealand.
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