OMG and Australian media owners launch #WeThe15 campaign
“When our teams saw the #WeThe15 campaign it resonated with all of us, and we knew Australia’s media owners would work with us to bring much needed awareness for this cause," OMG CEO ANZ Peter Horgan says.
Omnicom Media Group has partnered with Australian media owners to support the International Paralympic Committee’s #WeThe15 campaign, the world’s biggest movement promoting inclusivity for people with disabilities.
What you need to know:
- OMG and OMD have partnered with Australia’s major media owners to promote the #WeThe15 campaign, which seeks to celebrate the 15 per cent of the world with disabilities.
- Launched alongside the Tokyo 2020 Paralympics, the campaign will include a film, temporary tattoos for Paralympians, and local creative to run across all channels.
Omnicom Media Group and its agency OMD have partnered with Australia’s major media owners to promote a global campaign celebrating the 15 per cent of the world with disabilities.
The #WeThe15 campaign is the world’s biggest inclusivity movement for the 1.2 billion people around the world with disabilities, launching to coincide with the Tokyo 2020 Paralympics.
Brand partners will transform their logos, campaigns and social platforms to become 15 per cent purple, Paralympians will wear temporary tattoos of the campaign’s symbol, and a launch film will play at the Opening and Closing Ceremonies.
OMG and OMD worked with Val Morgan, oOh! Media, Nine Entertainment, Network Seven, Facebook, Twitter, Foxtel, QMS, ARN, SCA, NOV, GOA, BIG Outdoor, Motio, Vicinity, Shopper, Tonic, Westfield, JC Decaux, Channel 10, and Verizon to share creative adapted for Australian audiences. The campaign will run for the duration of the Paralympic Games.
The campaign was created by adam&eveDDB, while the logo was designed by Pentagram.
