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News 26 Oct 2021 - 1 min read

Nunn Media appointed to Spin Master Australia media account

By Sam Buckingham-Jones - Senior Writer

“Spin Master creates and manages some of the world’s most popular children’s entertainment properties," Chris Walton, Nunn Media Managing Director, said.

If you haven’t heard of Ryder, Chase, Everest and Rocky from PAW Patrol, it probably means you don’t have young children. For that age group, the animated series is massive. Nunn Media has just been appointed to the account for its Canadian owner, Spin Master Australia, after a competitive pitch.

What you need to know:

  • Nunn Media has won the multimillion-dollar account for Spin Master Australia, the company behind PAW Patrol and other children’s brands, after a competitive pitch.
  • The agency, one of Australia’s largest indies, will handle strategy, planning and buying for the Canadian-headquartered company from November.

Spin Master, the global children’s entertainment giant behind PAW Patrol, Hatchimals and Bakugan, has appointed Nunn Media for its integrated strategy, planning and buying media account after a competitive pitch.

In what is understood to be a multi-million-dollar account, Nunn Media, now claiming to be Australia’s largest independent media agency with billings over $330 million, will manage all media channels for Spin Master Australia.

Spin Master Australia is a Canada-headquartered company with 28 offices around the world and 2,000 employees. Nunn Media will manage media from November.

Geoff Oliver, marketing director of Spin Master ANZ, said: “We have ambitious plans to continue growing our business in Australia and creating exceptional play experiences for children with our range of toys, entertainment franchises and digital games.”

Nunn Media recently acquired Australia’s fastest-growing performance agency, Alley Group, adding another 50 staff and e-comm firepower in the process. Its clients include Bendigo Bank, JB Hifi, Haval, 13CABS, American Tourister, Godfreys, Amcal and Smile Direct Club.

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