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How fake ads on social media and TV could help shape the future of cross channel media strategies and measurement

Australia is about to embark on a world first cross media measurement experiment that owes at least some of its DNA to fake ads created by Disney and run across its TV network and on social media. The Premium Content Alliance hopes it will help marketers truly understand how every channel impacts another – and prove that quality always delivers more powerful results. 

Apple Podcast
26 November 2020 30 min listen

Meet Your Host

By Paul McIntyre

Executive Editor - Mi3

Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.

Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter. 

He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).