What you need to know:

• Dentsu's local restructure continues, with customer experience agencies consolidated.  
• Amicus Digital, Davanti Australia, DWA and Gyro have been folded into the Merkle brand while Accordant becomes part of Isobar.

Holding group consolidation  continues as Dentsu streamlines its customer experience and digital agencies. 

Amicus, Davanti, DWA and Gyro roll into Merkle Australia, which will be the network’s main Salesforce and B2B marketing unit.

Meanwhile Accordant, Dentsu's CX consultancy and Adobe partner, will integrate  into Isobar.

Despite each partnering with different technology providers, Merkle and Isobar will still work together when dealing with clients seeking end-to-end customer experience transformation.

“Customer behaviours and expectations changed in 2020, and we can only expect to see more brands shifting their focus on creating and realising intuitive customer experiences," said Dentsu CEO Angela Tangas.

Merkle Australia is led by Blair Cooke, Managing Director, and Jessie Mitchell, Commercial Director. Accordant co-founders Steve Knowles and Scott King have each taken on new roles within Dentsu.