Woolworths Group will close it's MyDeal customer website by 30 September 2025, as part of a strategic shift to consolidate the Group's retail marketplace offerings into BIG W Market and Everyday Market on woolworths.com.au, to capitalise on their strong traffic growth.

The closure of MyDeal is expected to result in a reduction of operating losses for Woolworths MarketPlus. The Group estimates the cash cost of the closure to be between $90 million and $100 million. This figure includes payments for remaining outside equity interests and redundancies. Additionally, non-cash costs will involve an impairment of MyDeal's assets, estimated at approximately $45 million.

Woolworths Group CEO, Amanda Bardwell, said: "In February we said that we would assess the shape of the Group portfolio to address areas where there was not a clear path to profitability or the prospect of a reasonable return on capital... MyDeal has brought marketplace expertise and leading technology to the Group’s marketplace platform, Woolworths MarketPlus, enabling rapid GMV growth. However, given the intensely competitive environment and the superior economics of marketplaces integrated into retail brands, we have made the decision to close the MyDeal customer website. The closure of MyDeal will lead to a meaningful reduction in Woolworths MarketPlus operating losses once completed."

The Group intends to continue leveraging the MyDeal technology platform, seller relationships, and capabilities to expand its BIG W Market and Everyday Market retail banners.

"Woolworths MarketPlus will continue to leverage the MyDeal technology platform, seller relationships and capabilities to grow the Group’s BIG W Market and Everyday Market retail banners. We would like to thank Sean Senvirtne and the MyDeal team for their hard work and contribution to Woolworths Group in establishing Woolworths MarketPlus," said Bardwell.

Woolworths Group plans to provide further updates on the one-off costs associated with the closure during its F25 results in August.