TV’s old guard or digital’s new blood? Nestle talks an ‘All Screens’ video and TV strategy in a power-packed roundtable on who wins on programmatic video v converged and connected TV planning, buying and measurement
Nestle’s Head of Media, Data and Content, Antonia Farqhuar is joined by UM’s Nicole Prior, Seven’s Kurt Burnette, Hearts & Science’s Issy Dunn and Amobee’s Liam Walsh in a robust discussion on a red hot industry theme...who emerges on top in a converged and connected TV world - digital video professionals or their broadcast TV peers? The playbook has started.
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By Paul McIntyre