LoopMe, a technology company that utilises AI to enhance brand advertising performance, has appointed MiQ's James Parker to lead the business regionally as head of APAC.

It comes as the business recently reported a fully organic gross revenue CAGR of 40% for the period 2018-2024, with more than $2 billion in gross revenue in partnership with Chartboost.

Parker, who was previously managing director of South East Asia at MiQ, will continue to develop LoopMe's business across the APAC region.

"2024 has been pivotal for our business, opening up a new chapter in our evolution," said CEO and Founder of LoopMe, Stephen Upstone. "Off the back of seven years of consistent and stable organic growth, we have now taken advantage of a strong M&A opportunity to accelerate this. APAC is central to our plans for the business, and we see enormous potential in developing the company across the region by tapping into digital advertising’s growth areas. With James joining as the new Head of APAC we are confident that our business in this region will continue its successful expansion; we welcome James, HS and Alicia to the LoopMe team."

In addition to Parker's appointment, LoopMe has also bolstered its Australian presence with the establishment of a new office in Melbourne. HS Shin has joined the company as Senior Sales Manager, and Alicia Placer as Sales Manager, both focusing on driving growth from agency holding groups and independent shops in Australia.

LoopMe's expansion is not limited to its team. The company recently acquired mobile advertising and monetisation platform Chartboost, further establishing its presence in the mobile app and gaming markets. Last year, LoopMe launched its Audience and Measurement platform (AMP), which allows advertisers to create custom audiences directly from survey data, scale them via LoopMe’s AI capabilities, and apply its measurement and optimisation tools to track incremental brand lift and conversions for any campaign size.

The company has had four patents granted in the areas of PurchaseLoop Methodology, pXY methodology, Real-time bidding (bidding methodology), and Real-time bidding continuation (extending coverage of bidding methodology), with a further nine currently pending.