Skip to main content

The Feed

Digital ad spend growth slows, connected TV and programmatic rise

By Media release - IAB Australia

1 December 2019 2min read

GaiLeRoy

By Media release - IAB Australia

1 December 2019 2min read

Digital ad spend growth slowed in the third quarter but remains positive, up 3 per cent on the  the previous quarter, according to the latest IAB figures and up 6.5 per cent year on year to $2.38bn.

While spend in many top categories within general display declined, the travel sector saw share of spend double to 8.2 per cent.

Video was the main driver within general display advertising, reaching $413m and 48 per cent of the total display spend, fuelled by retail, FMCG and technology sectors.  Connected TV is now the dominant device for video inventory expenditure, increasing to 38 per cent from 31 per cent for the September quarter, while desktop (34 per cent) and mobile (28 per cent) expenditure both slightly decreased.

Programmatic trading continued to increase, with content publishers reporting that 36 per cent of all general display advertising inventory was sold programmatically in the September quarter.  By contrast, agency direct buys, via insertion order, which is the dominant buying method for general display advertising, reduced to 47 per cent of inventory.  Within video inventory, some 49 per cent was bought programmatically versus 46 per cent via agency buys.

The full report, compiled by PwC, is available for IAB Australia members.

Let’s go. What do you think?

By Media release - IAB Australia

1 December 2019 2min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia