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BBC News touts growing affluent audiences - and demand for trusted news

By Media release - BBC

5 December 2019 2min read

BBC Global News

By Media release - BBC

5 December 2019 2min read

Ipsos data suggests BBC News is Australia's top ranked international online news brand*. The research also found that BBC World News TV Channel ranked as top international news channel amongst the affluent in Australia, up from second place in 2018**.

“Australia’s news market is in a moment of great flux and these results show that BBC News stands as a consistent for the population in times of change,” said Jamie Chambers, regional director, BBC Global News, Australia. “The need for impartial and fair news that people truly know they can trust is growing.”

BBC World News was also named as the fastest growing international news channel in APAC among affluent audiences.***

Across the region, very frequent travellers who have travelled to Southeast Asia tune in to BBC World News channel, making it the most watched international news channel from hotels in 2019. ****

 

* Source (Audience/ Sample): Ipsos Affluent Survey APAC 2018 Q3 – 2019 Q2 Australia (2,309,000 / 2,400), news brands accessed via online in the PAST 30 DAYS

** Source (Audience/ Sample): Ipsos Affluent Survey APAC 2018 Q3 – 2019 Q2 Australia vs Q1-Q4 2018, International news channels watched in the PAST 30 DAYS

*** Source (Audience/Sample): Ipsos Affluent Survey APAC Q3 2018-Q2 2019 VS. Q1-Q4 2018, International news channels watched in the PAST 30 DAYS

**** Source (Audience/Sample): Ipsos Affluent Survey APAC Q3 2018-Q2 2019, 12+ intl business / leisure trips AND had air trips to SEA countries in P12M (345,608 / 981), International news channels watched in hotel rooms in the PAST 30 DAYS

Let’s go. What do you think?

By Media release - BBC

5 December 2019 2min read