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News 29 Mar 2021 - 1 min read

Sam Buchanan new GM for independent media agency alliance

By Josh McDonnell - Senior Writer

After recording 325% growth in membership since its launch 12 months ago, the Independent Media Agencies of Australia has named Sam Buchanan as inaugural General Manager.

What you need to know:

  • The Independent Media Agencies of Australia (IMAA) has named Sam Buchanan as inaugural General Manager.
  • The appointment follows a strong 12 months of membership growth, up 325% since launching last year.

Independent Media Agencies of Australia (IMAA) has appointmented Sam Buchanan as its inaugural General Manager.

His appointment follows strong member growth, with more than 65 members and 25 media sponsors now on board nationwide.

Buchanan brings some 25 years of media experience to the role, across blue chips including Fairfax Media, Jetstar Media, NewsCorp Australia, Prime 7 and SCA before moving agency side.

Most recently he was Chief Commercial Officer for McKenzie Partners.

“I’m thrilled to be appointed to this role; I am passionate about the independent media agency sector and have spent the vast majority of my career either working with indies or for them, so I’m confident I can continue to bring my experience and industry knowledge to the new leadership team,” Buchanan said.

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