Sam Buchanan new GM for independent media agency alliance
After recording 325% growth in membership since its launch 12 months ago, the Independent Media Agencies of Australia has named Sam Buchanan as inaugural General Manager.
What you need to know:
- The Independent Media Agencies of Australia (IMAA) has named Sam Buchanan as inaugural General Manager.
- The appointment follows a strong 12 months of membership growth, up 325% since launching last year.
Independent Media Agencies of Australia (IMAA) has appointmented Sam Buchanan as its inaugural General Manager.
His appointment follows strong member growth, with more than 65 members and 25 media sponsors now on board nationwide.
Buchanan brings some 25 years of media experience to the role, across blue chips including Fairfax Media, Jetstar Media, NewsCorp Australia, Prime 7 and SCA before moving agency side.
Most recently he was Chief Commercial Officer for McKenzie Partners.
“I’m thrilled to be appointed to this role; I am passionate about the independent media agency sector and have spent the vast majority of my career either working with indies or for them, so I’m confident I can continue to bring my experience and industry knowledge to the new leadership team,” Buchanan said.
CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine
CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise. There are progressive options to flip loyalty costs into profit – charging a fee is one option but monetising media from partners could prove a smarter, more sustainable approach. Sonder’s Jonathan Hopkins explains why and how.
How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network
2021 has proven scale and precision from data-driven ad delivery is not enough. To produce truly game-changing results and build stronger direct-to-consumer relationships, marketers need publishers that offer a value exchange with their audiences. Picking the right partner can deliver double the returns for brands that choose a smarter approach in 2022.