What you need to know:

• Amobee and Samsung Ads have entered into a new measurement and implementation partnership.
• The deal will give marketers access to measurement data from both providers, allowing for better optimisation in digital TV buys.

Digital advertising business Amobee and Samsung Ads Australia have entered into a new deal, allowing marketers to gain a full view over their digital buys on Samsung smart TVs.

Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of 6.9 million, will provide advertisers with a full view and understanding of their video buys.

Amobee will offer its planning and measurement tools alongside Samsung Ads’ ability to inform viewer preferences, to provide richer insights and reach, allowing for more optimisation opportunities to achieve the best possible results.

According to Samsung Ads, 78 per cent of Australian Smart TV owners watch linear, 18 per cent exclusively use streaming, while 75 per cent tune into both.

With Australians on average spending 51 hours per month watching linear and 88 hours streaming online content, Amobee says there’s an opportunity for advertisers to gain additional value from implementing a unified approach to activating and measuring across linear and digital screens.