What you need to know:

• The Interbrand Breakthrough Brands report has been released, naming the top 10 Australian and New Zealand brands for 2021.
• The top brands included the lockdown blanket/clothing ‘The Oodie’, Airtasker, Heaps Normal, Linktree and Bluey.

Airtasker, Zoë Foster-Blake’s skincare brand Go-To, The Oodie, children’s program Bluey and non-alcoholic beer Heaps Normal are some of the companies that have been deemed the “breakthrough brands” for 2021.

Interbrand today named the top 10 Australian and New Zealand brands with potential to become global icons in their second annual Breakthrough Brands report.

The brands for 2021 were:

• Airtasker
• Airwallex
• Bluey
• Go1
• GoTo
• Heaps Normal
• Linktree
• Lyre’s
• Sharesies
• The Oodie

“Some of the brands will be familiar to you, some will be new, but all are incredibly exciting, and experiencing tremendous growth,” Interbrand ANZ CEO Nathan Birch said.

“There’s FMCG, skincare, dairy, media, and recycling brands. There’s even headphones, cow collars, and sex toys. But the common thread is that each brand is challenging norms and creating new ones.”

The report also named 10 “ones to watch”, brands that didn’t make the top 10 but were honourably mentioned:

• Halter
• Karma Cola
• Minor Figures
• Normal
• Nura
• Sonder
• Spalk
• Superhero
• Up
• Vow Food
• Zero Co
• Method Recycling

The report considered a list of 120 brands and subjected each to qualitative and quantitative analysis based on Interbrand’s Brand Strength Score methodology. Interbrand is part of the Omnicom Group.