What you need to know:

• Omnicom exec Jo Dick has been named as Commercial Radio Australia's new Chief Commercial Officer.
• The newly created role has been designed to promote radio's growing linear and digital strategy, after a difficult year for the medium.

Commercial Radio Australia (CRA) has appointed ex-Omnicom outdoor and audio partnerships boss Jo Dick as Chief Commercial Officer, commencing on 17 May.

The newly created role, reporting to the CEO, will be responsible for developing and expanding the radio industry’s commercial strategy and identifying opportunities for radio in the growing audio landscape.

Dick has more than 25 years’ experience in senior leadership roles in the media industry. Her most recent position with Omnicom was as head of partnerships outdoor and audio.

Prior to that she was head of radio, print, cinema and outdoor for Omnicom agency OMD and was also head of TV. She is currently Chair of the Outdoor Futures Council.

“Jo’s extensive knowledge, experience and expertise in all facets of media plus her understanding of global and national media trends, make her the ideal appointment to help the industry continue to build the audio category in Australia, forge key industry relationships and to identify and take advantage of opportunities in an increasingly complex media landscape,” CRA boss Joan Warner said.

Last year, Dick appeared on the Mi3 Audio Edition to discuss the misconceptions around radio audiences and the value of the media in a post-Covid environment.