Approach
Chief Marketing Officers of the Year
• A list of finalists, broken into two groups: CMOs of SMBs + CMOs of larger organisations.
• Judges will select from both cohorts to make up the final top 25 list. The top 25 marketing leaders of the year will be ranked #1 – #25.
• Submission-based nomination process for all eligible entrants using pre-determined questionnaire focused on:
- Effectiveness and commercial acumen
- Growth strategies and delivery
- Data-driven and insight informed marketing excellence
- Progressing brand and long-term brand building
- People leadership and marketing capability development
- Championing business-grade innovation
• This award category aims to reward long-term thinking, strategies that build, programs of work that show learning, adaptability and responsiveness to business and market needs.
First-Time CMO of the Year
Defined as a CMO who has been in a marketing leadership position for less than two years, this special award will recognise up to 3 CMOs, pending judges’ final decision.
This award category aims to recognise those demonstrating the right behaviours, capabilities and attitude with the foundations to build a tenure of role showcasing meaningful strategic delivery.
Best Growth Initiative of the Year
Brought to you by Publicis Groupe
This specialist award creates a category that elevates the CMO’s full team while also recognising leadership excellence pertaining to a strategic growth initiative.
This category will be judged and based on completing select questions from the main award questionnaire designed to understand growth programs run by the CMO and/or their teams.
This award category is open to either CMOs or growth program leaders across marketing, customer and business functions.
