Compass Studio has entered into a strategic partnership with Greenpeace to develop a strategic communications roadmap. The collaboration aims to engage new audiences and mobilise the next generation of climate advocates.

The partnership will see Compass Studio working closely with Greenpeace's Program and Engagement team. The focus will be on audience mapping, message testing, channel strategy, and content pillars. These elements are designed to enhance Greenpeace’s outreach and effectiveness in engaging with diverse communities.

A key component of the roadmap is the inclusion of a measurement framework. This framework is intended to track awareness and engagement levels, providing insights into the effectiveness of the communications strategy. The emphasis will be on youth mobilisation and fostering community-led impact.

Natalie Dean-Weymark, Co-Founder and Co-Director of Compass Studio, described the collaboration as a significant opportunity. "Greenpeace is one of the world’s most recognised and impactful environmental organisations, and supporting their mission to connect with new communities is a career highlight," she said.

Dean-Weymark further stated, "At a time when people want credible solutions and tangible ways to contribute, we’re proud to help shape communications that turn concern into action. This partnership is about more than awareness - it’s about empowering everyday Australians to feel part of the solution and to take action for a more sustainable future."