Ping Identity has released its 2025 global Consumer Survey, shedding light on the declining trust among Australian consumers and the growing security concerns in the age of AI.

The survey, which included responses from 1,000 Australian adults, highlights a significant shift in consumer attitudes towards data security and trust in organisations managing their digital identities.

The survey reveals that 61% of Australians now report using AI, yet only 11% express 'full trust' in organisations that manage their identities. Furthermore, 82% of Australian respondents stated they are more concerned about the security of their personal data than they were five years ago.

Ash Diffey, Vice President ANZ at Ping Identity, commented on the findings, saying, "Australian consumers’ trust in brands is eroding as the global economy approaches a ‘trust nothing’ era accelerated by AI-enabled fraud."

Diffey noted, "AI and the rise of agents is heightening the problem, becoming more autonomous, persuasive and harder to detect, which raises the stakes for both businesses and consumers where robust identity verification and protection is increasingly king."

The survey also highlights a strong demand for enhanced security measures and tighter government regulation. A significant 82% of respondents believe that government regulation of AI is important. Additionally, only 20% of Australians feel very confident in their ability to determine whether something is legitimate or a scam, underscoring the need for more robust security protocols.

When it comes to features that would increase trust in online brands, 47% of respondents cited multi-factor authentication as a top priority, while 34% pointed to biometrics as a key feature.

The survey also identified financial fraud and account take-over as the most common types of fraud experienced by respondents, with 24% and 21% respectively reporting these incidents. This underscores the ongoing challenges faced by consumers in protecting their digital identities.

Ping Identity, a company that specialises in securing digital identities for large enterprises, offers an identity platform that integrates with existing technology stacks across cloud, hybrid, and on-premises environments. The survey was conducted by Talker Research, which interviewed a total of 10,500 consumers across 11 countries.