Kargo has launched its portfolio of ad formats on Amazon DSP in Australia. The collaboration merges Kargo's inventory of ad formats with Amazon Ads audience insights, aiming to provide a global programmatic advertising solution.

The integration offers Kargo's ad formats across display, online video, and connected TV (CTV). According to Kargo, the new offering has demonstrated a 2x lift in New-to-Brand Conversions and an increase in Click Through Rate compared to standard display assets.

The ad formats can be activated programmatically via Amazon DSP. Kargo positions itself as a leader in cross-channel high-impact creative innovation. The global integration with Amazon DSP is available across the Asia-Pacific (APAC) region, including Australia, New Zealand, Southeast Asia, and India.

Rob Leach, General Manager of Kargo APAC said, "Through Amazon DSP, we’re bringing Kargo’s standout creative formats together with premium inventory and Amazon’s invaluable audience insights, helping brands connect with audiences like never before."

"This integration allows advertisers to target and engage their audiences more effectively, driving greater attention and impact across campaigns. At Kargo, we’re committed to delivering innovative, high-quality ad experiences that elevate digital marketing," he added.

Kargo was founded in 2003 and is headquartered in New York, with offices located globally.