Revolut has unveiled its first integrated growth campaign in Australia, featuring digital creator Lachlan Power. The campaign, produced in collaboration with PWR, is set to run for eight weeks across YouTube, TikTok, and Meta platforms. The initiative aims to highlight Revolut's innovative financial products and enhance the financial experiences of Australian consumers.

Lachlan Power, who is the founder and CEO of PWR, a global brand in gaming, entertainment, and apparel, is at the forefront of this campaign. The Australian gaming industry, which generates over $4 billion annually and engages more than 17 million players nationwide, provides a significant backdrop for this collaboration.

The campaign is directed by Oliver Marshall through Happy.Film. Revolut's target audience for this campaign includes value-driven, early adopters who are seeking more from their financial services. The company, which boasts over 55 million customers globally, offers a diverse range of financial products.

Charlie Short, Head of Growth APAC at Revolut, commented on the collaboration, stating, "Lachlan Power isn't just an influencer; he's a category disruptor." Short further elaborated, "He's built a global empire on the back of digital media, technology, and innovation, mirroring Revolut's own rapid growth and ability to connect with a digitally native audience that spends big, moves fast, and embraces new tech. The synergy is undeniable and the campaign allows us to tap into white space that Revolut is uniquely positioned to own. Together, we’re showing that money should be fast, fun, and built for the digital generation."

Lachlan Power expressed his enthusiasm for the campaign, saying, "It was great to be part of this campaign, which offers an insight into how Revolut can help power up day-to-day finances through their transformative and innovative strategies." He added, "At PWR, we’re all about pushing the boundaries of entertainment and online culture, and teaming up with a brand like Revolut lets us bring even more value to our community. It’s exciting to partner with a company that shares our vision for innovation, and we’re looking forward to building on this momentum in the future."