Gawk Outdoor has announced the termination of its eight year partnership with oOh!media. Following the change, Gawk's 422+ static and 64 digital billboard faces will no longer be available for booking through its former partner.

From 12 January next year, Gawk will run operations out of its own in-house agency sales team. Tim Stevenson has been appointed as Group Agency Director at Gawk, leading the new team. Heidi Lawrie will continue her role as Agency Sales Director for Victoria. The team is further strengthened by the addition of Mitchell Madeley, Khayam Jeffrey, and Sam Liistro as Group Sales Managers, based in Sydney and Melbourne respectively. Inese White and Akansha Sharma join the team as Agency Sales Coordinators.

Gawk's billboard network spans across Victoria, South Australia, and New South Wales, with a significant presence in regional areas. The company holds an 80% share of roadside out-of-home (OOH) advertising in Regional Victoria and operates the largest digital billboard footprint in South Australia. In regional New South Wales, Gawk is the second-largest operator, following oOh! Media.

The company opened its first New South Wales office in Erina in July 2025 and plans to establish a new office in Sydney to further expand its presence in the media market.

Gawk Outdoor was founded in 2018 by Luke and James Course. The company was recognised on the AFR Fast Starters list in 2022.

Luke Course, Director of Gawk, expressed gratitude towards oOh! Media for its support over the years. "We could not thank oOh! Media enough for their support over the last eight years. It has allowed us to grow our business rapidly and we recognise their important contribution. We are confident we will look back on them as our first serious girlfriend, but now it is time to play the field ourselves and have some fun!"

Tim Stevenson, Group Agency Director at Gawk, commented on the company's future plans. "We've been the best-kept secret in regional out-of-home. oOh! was our first love, but we've built a talented team, the momentum, and a large scale communications platform to flirt with the whole industry," he said.