Sitecore will introduce over 250 new innovations to its digital experience platform (DXP) and content management system (CMS) in an effort to enhance digital customer experiences and streamline marketing strategies.

The innovations include enhancements to Sitecore Stream AI capabilities, which aim to improve digital customer experiences. Sitecore Stream introduces brand-aware AI, AI copilots, and agentic workflows, all intended to bolster marketing strategies. These AI capabilities are integrated across Sitecore's DXP, encompassing CMS, digital asset management, and customer data platform.

Among the new features are Brand Kits, Brand Chat, variant generation, A/B/n testing, and a marketer dashboard. Additionally, Sitecore's XM Cloud now supports Angular and .NET Core frameworks, alongside the existing Next.js support.

Sitecore has also enhanced its digital asset management with features such as visual search, grounded image tagging, and a public collections app. The customer data platform now offers generative insights and AI-driven recommendations aimed at optimising campaigns. Furthermore, Sitecore Personalize automates post-experiment actions to facilitate personalization decisions.

Chief Product Officer at Sitecore, Roger Connolly, said: "As the marketer's landscape rapidly evolves, Sitecore is ready to enable them to harness the power of AI for enhanced creativity and productivity. Our AI-driven solutions offer customers the ability to elevate their content management experience, and the flexibility to integrate their own AI technologies within our adaptable framework. With our latest innovations across all core products, marketers can now create dynamic experiences rapidly and seamlessly scale their digital presence, delivering exceptional customer value."

Chief of Digital Innovation at POLIMI Graduate School of Management, Luigi Gangitano, said: "As one of the most prestigious business schools in Europe, we're excited to add Stream capabilities to our digital experience platform to drive more efficient and effective content use. We view a substantial opportunity with AI to better serve our community."

Senior Vice President of Digital Experience at Altudo, David San Filippo, said:: "Sitecore Stream changes the game for marketers by making AI-driven content creation both fast and brand-consistent. The brand-aware AI and generative copilots take the heavy lifting out of content production, helping teams move faster while staying on message. We're already seeing how this helps our customers scale personalized content without sacrificing quality. Big thanks to the team for their support – it's been great working with them on this."

Vice President of Sitecore Practice at Americaneagle.com, Jon Price, said: "We've had the privilege to be one of the first agency partners to work with Sitecore Stream, and so far we've seen firsthand the power it possesses in helping marketing teams make incredible strides in brand governance and time to market for asset creation. Sitecore Stream delivers real-time content delivery, enhanced personalization, and unmatched agility, empowering brands to connect with their audiences like never before. We have several early-adoption Sitecore Stream projects in progress, and now more than ever, we're excited to see how this innovative solution will transform the way marketers engage, convert, and grow in today's fast-moving digital landscape."

Senior Vice President of Global Growth Strategy at Horizontal Digital, Dave Michela, said: "The Horizontal Digital marketing team has only begun to tap the full potential of Sitecore Stream to both accelerate and optimize our planning and execution. But it has already proven to be the ultimate in 'work smarter, not harder.' Imagine having an extra collaborator on your team who's both wicked smart and lightning fast, and who never gets tired of cranking out briefs or validating copy against brand and SEO best practices. That's the power of Stream alongside the Content Hub digital asset management platform, and the payoff in both efficiency and effectiveness has been immediate."

Senior Vice President of Marketing at Velir, Jill Roberson, described Sitecore Stream as a "game-changer for marketers looking to maximize efficiency without sacrificing creativity. The brand-aware AI and generative copilots streamline content production, helping to optimize engagement and give brands a competitive edge in delivering truly personalized experiences."

Vice President of Digital at XCentium, Samantha Goble, said: "Our collaboration with the Sitecore team on Stream, applying real use cases and putting it to the test has been inspiring. As a marketer, Stream will further accelerate our ability to execute on and optimize effective content creation—especially when it comes to personalization. I can't wait to share more of our hands-on learnings with our customers and the community. I'm most excited about the speed with which we can show its value."