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Print readership grows,
Luxury homes draw the eye,
Domain's reach expands.

Domain's print magazines see 8% rise in readership, chalking up two-year high
Domain's print magazines have reported an 8% year-on-year increase in combined print readership, according to the latest figures from Roy Morgan, marking the highest average readership in nearly two years.
The average issue readership for Domain's print titles, which include Domain Magazine, Domain Prestige, and All Homes, has reached 691,000.
Domain Prestige Magazine has shown significant growth, recording an average issue readership of 230,000. This represents a 26% increase from the previous quarter and a 52% increase year-on-year.
John Foong, Domain’s Chief Commercial Officer and Managing Director of Agent Experience, commented, "The refreshed Prestige Magazine puts luxury back in the spotlight - showcasing jaw dropping, once-in-a lifetime homes that truly stop you in your tracks. The surge in readership shows Australians can’t get enough of seeing behind the doors of these extraordinary properties."
In a strategic move to expand its reach, Domain has launched a dedicated Victorian edition of its magazine. This edition is distributed in The Age and The Australian Financial Review on Wednesdays across Victoria. The launch is part of Domain's broader strategy to enhance its presence in key markets such as New South Wales and Victoria.
Domain's print magazine success is supported by strategic digital campaigns across the Nine Network. The company collaborates with real estate agents and developers to bolster its integrated content and distribution strategy.
"As the home of Australia’s number 1 property magazines, Domain is where property lovers turn to for the latest trends, expert insights, and a front row seat to the country’s best homes," Foong stated.
He further highlighted the unique value proposition of Domain's offerings, saying, "These are true “only on Domain” moments - giving readers a premium experience and agents exclusive access to a highly engaged audience they won’t find anywhere else."
Domain Group offers a range of products and solutions for renting, buying, selling, investing, financing, and insuring properties. The group reaches an average of 6.6 million Australians each month through its digital solutions.