Creative agency Hellions has appointed Dan Sparkes as a partner, marking the first new appointment since the agency's official founding in February 2025. Sparkes brings nearly two decades of experience from top agencies including Leo Burnett, DDB, CHEP, and Bullfrog.

Throughout his career, Sparkes has developed campaigns for prominent brands such as AGL, Oxfam, Ecosa, 7-Eleven, Peters Ice Cream, Schmackos, Seek, RACV, Samsung, and Honda. His tenure at Bullfrog was particularly noteworthy, where he played a crucial role in transforming the agency from a four-person startup.

Sparkes' portfolio includes significant initiatives such as the anti-cyberbullying campaign 'Reword', the 'Mo-Hair Suit' for Politix x Movember, 'Give a Flybuys', and AIA’s 'All or Something' platform. His work has received international acclaim, earning accolades at Cannes, D&AD, SXSW, One Show, and The Webbys.

In addition to his agency work, Sparkes serves as Director of Education at MADC, where he focuses on practical, craft-focused learning for emerging talent.

Sparkes commented, "It’s rare to find a place that matches your ambition and enthusiasm beat for beat...The world has a zero tolerance for mediocre work – and Hellions’ ambition to make the extraordinary sets an unambiguous bar: create things that earn their place in the world and make people, brands and businesses more valuable."

Mike Doman, a representative from Hellions, added, "Dan’s ambition and work ethic is only matched by the size of his heart. He’d run through a brick wall to make great work, would lie down in traffic to help his team, and he cracks sensational gags. He’s individually brilliant but brings everyone around him up to his level as well.

"More than that, though, we just absolutely love the guy. When we heard Dan was freelancing, we threw some serious elbows to get to the front of the line to hire him – and we’re bouncing off the walls with joy that’s he’s decided to become a Hellion."

Sparkes concluded, "The chance to build something I’m proud to work at every day, alongside some very talented friends, is a no brainer for me. Hellions feels like home, and the combination of mischief and independence in the air gives big school camp energy – which I’m one hundred per cent here for."