Lani Cush has been appointed as the Client Services Director at We The People, a social-first agency. Cush transitions from her previous role as a Strategy Partner at Sunday Gravy. Her career includes senior positions such as Head of Strategy at both Think HQ and Hardhat.

We The People aims to enhance its strategic growth with Cush's appointment. The agency is known for creating impactful social programs and campaigns that engage audiences. Cush brings nearly two decades of experience in client service and strategy, with expertise in social and digital marketing, audience engagement, and business transformation.

Cush commented on her new role, stating, "We The People has built a reputation for creating social programs & campaigns that actually work, creating content that brands don’t just put out into the world for the sake of it, but that people genuinely choose to engage with."

The agency operates offices in Melbourne, Sydney, and Auckland, and specializes in creative, social, paid media, content, and influencer marketing. It collaborates with brands to capture and convert attention on social and digital platforms.

Cush expressed enthusiasm about her new position, saying, "I’m excited to join an energetic & vibrant team that understands the future of brand engagement and driving commercial impact. I can’t wait to help shape what’s next."

Jacob Arnott, Managing Director of We The People, highlighted Cush's strategic capabilities, saying, "Lani brings an unmatched blend of strategic acumen and brand leadership to the agency. Her deep understanding of audience behaviour, combined with her ability to nurture and grow teams, makes her the perfect addition to our agency as we continue to push the boundaries on social with our client partners."