Patties Food Group has formed a partnership with Warner Bros. Discovery Global Consumer Products to introduce a limited-edition range of Looney Tunes party packs. This new offering will feature iconic characters such as Bugs Bunny, Sylvester, Tweety, and Daffy Duck.

The promotion, set to run nationally in all major supermarkets from May 15 to July 30, while stocks last, includes a competition for families to win a holiday to Warner Bros. Movie World and Sea World Resort. The campaign aims to evoke nostalgia and promote family entertainment and snacking.

Patties Food Group’s Chief Marketing and Growth Officer, Anand Surujpal, commented, "The Patties brand has always held a special place on Aussie tables, and this partnership with Looney Tunes brings an exciting twist to a family favourite...We’ve created something parents can share with their children, and whether it’s a nod to childhood memories or a new discovery for Aussie kids today, we’re giving families another reason to connect over crowd-pleasing snacks."

Patties Food Group is a large player in Australia's pre-prepared food market, with well-known brands such as Four'N Twenty, Herbert Adams, and Nanna's under its umbrella.

Vice President of Warner Bros. Discovery Global Consumer Products ANZ, Andrew Bromell, stated, "Our beloved Looney Tunes characters are sure to bring joy and laughter to every meal and this collaboration is perfect for families, combining the fun and nostalgia of Bugs Bunny, Daffy Duck, Sylvester and Tweety with delicious, family-friendly food that everyone will love."