Aboriginal-owned and operated tourism enterprise Budj Bim Cultural Landscape has been awarded Ooh!media's Indigenous Business Grant for 2025, encompassing an Out of Home media package valued at $200,000, facilitated through Ooh!'s digital network. The package also includes support from Ooh!'s innovation and creative hub, POLY.

Situated in south-western Victoria, Budj Bim Cultural Landscape offers guided tours of the Budj Bim region, a UNESCO World Heritage-listed site recognised for its cultural values. The region spans approximately 7,000 square kilometres and is located between the Great Ocean Road and the Grampians, about four hours from Melbourne and six hours from Adelaide.

The remote location of Budj Bim poses challenges in attracting visitors, as it is often bypassed by travellers. Marketing manager at Budj Bim Cultural Landscape, Harriet Keatley, said: "Winning the Ooh! Indigenous Business Grant is an incredible opportunity to shine a light on Budj Bim and the deep cultural significance of this landscape. Being just one of two UNESCO World Heritage-listed sites in Victoria, our region remains largely overlooked, with limited exposure and few drive-by visitors. This grant will help us amplify awareness and attract more people to experience the rich history and enduring connection of the Gunditjmara people to this land."

The Indigenous Business Grant by Ooh!media is designed to support and amplify Aboriginal and Torres Strait Islander businesses through its national digital Out of Home network.

Chief strategy and retail media officer and RAP executive sponsor at Ooh!media, Andrew Every, said: "The quality of entries for this year’s Indigenous Business Grant were once again outstanding, showcasing the incredible talent, innovation, and impact of First Nations businesses across Australia. Budj Bim Cultural Landscape stood out as a truly unique and deserving winner, not only as the only tourism operator to enter, but also as a business with a powerful story to share. Leveraging Ooh!’s Out of Home network will help bring greater attention to this often-overlooked region, encouraging more visitors to experience the deep cultural significance of Budj Bim. By increasing awareness at scale, we hope more people will take the opportunity to explore this extraordinary landscape and gain a deeper understanding and appreciation of our shared history."

The inaugural winner of the Indigenous Business Grant was The Unexpected Guest, a company that produces breakfast food products incorporating native ingredients. Ooh!media has announced plans to open entries for the 2026 Indigenous Business Grant in December 2025.