Phillips has partnered with AFL player and Sydney Swans team member Isaac Heeney to promote water filtration solutions across Australia. The collaboration aims to encourage Australians to reconsider their everyday water choices and reduce the consumption of harmful contaminants and single-use plastic.

Philips' water filtration technology includes Reverse Osmosis Water Stations featuring Aquaporin Inside™ technology. This technology has been tested in collaboration with NASA and the European Space Agency (ESA). Additionally, Philips has introduced new Powered Pitchers equipped with the PFAS Pro filter, available from July. These pitchers are certified to NSF standards for removing over 50 contaminants, including chlorine, metals, pesticides, herbicides, pharmaceuticals, chemicals (PFAS), and microplastics.

"As an athlete, I know that what you put into your body matters - especially water. I'm excited to partner with Philips because they're offering Australians a smarter way to think and feel about their daily water consumption. Their filtration technology isn't just about better-tasting water - it's about making a positive choice for our health and the environment," said Heeney. "Making the switch to filtered water is about taking control of your daily water choices. The convenience of having premium filtered water at home, combined with knowing you're helping reduce plastic waste, makes it an easy decision."

Philips' water filtration systems are positioned as a sustainable alternative to single-use plastic bottles. These systems provide options for instantly chilled or boiling hot water, catering to diverse consumer needs. The filtration systems are available through major retailers such as Harvey Norman, The Good Guys, Bing Lee, and Myer.

Founder of Bosscher Commercial Management Solutions and exclusive agent for Philips Water in Australia and New Zealand, Peter Bosscher, said: "Isaac Heeney embodies the values of excellence and healthy living that align perfectly with our brand. His authentic approach to health and well-being resonates strongly with our target market - consumers increasingly conscious about water quality and environmental sustainability."