S4 Capital's Monks has become a certified reseller of Hightouch's data and AI technologies in the Asia-Pacific (APAC) region, strengthening the agency's capabilities in Customer Data Platform (CDP) and artificial intelligence (AI).

The partneredship is expected to assist Monks in delivering advanced data and AI solutions, enabling personalized marketing experiences for its clients.

CEO of Hightouch, Kashish Gupta, said, "Enterprises in the APAC region are setting the global pace in adopting composable CDP and AI agents for marketing."

Monks, which has a significant presence in the APAC region, prides itself in its strong data and marketing advisory capabilities. The partnership with Hightouch is expected to help Monks address challenges associated with fragmented data sources and disorganized data pipelines.

Senior Vice President of Data for APAC at Monks, Jakub Otrząsek, stated: "Our team of data architects, analysts, and engineers offers services to solve this problem. Monks will work to integrate the entire data supply chain, breaking down these silos and enabling a wider, more holistic view of our client’s data. Once data readiness and wide data is achieved, the Hightouch Composable platform can be applied to activate with their library of pre-built integrations and start to deliver AI-powered personalised experiences."

Monks is a global, purely digital, data-driven brand under S4 Capital plc, known for its marketing and technology services. The company has been recognized in various industry awards and lists, including Adweek's Fastest Growing lists and Cannes Lions' Top 10 Creative Companies.