Pureprofile has introduced three new AI-driven products aimed at enhancing the ability of brands and marketers to analyse online consumer data. The products, developed in collaboration with Quilt.AI, are designed to provide insights into consumer sentiment and emerging trends.

The newly introduced solutions claim to surpass traditional social listening methods by sifting through a wide array of online sources, including social media, news sites, blogs, search data, and the open web. These AI solutions are intended to decode and interpret consumer sentiment and cultural shifts through a research-driven approach.

The three products are named Social Meaning, Emerging Consumer Trends, and Beauty Trends. Social Meaning is described as an AI analytics platform that converts unstructured online consumer data into actionable insights. Emerging Consumer Trends is designed to assist organisations in identifying new online trends before they become mainstream. Beauty Trends focuses on tracking emerging beauty movements across both Australian and global markets.

Chief Product Officer at Pureprofile, Niamh Fitzpatrick, said: "So much of the modern consumer experience is shaped by online discourse, with the volume of raw consumer data being nothing short of astronomical – from the latest makeup look to viral recipes and self-care routines. Without a clear understanding of emerging trends across multiple markets, brands risk missing key opportunities, misallocating marketing spend, and failing to effectively engage their target audience."

Pureprofile is a global data and insights organisation that provides online research solutions to various sectors. Founded in 2000, the company is based in Surry Hills, Australia, and operates in North America, Europe, and the Asia-Pacific region.

Fitzpatrick continued, "Our new solutions, in partnership with Quilt. AI, offer valuable insights into consumer sentiment, cultural shifts and trends before they enter the zeitgeist. Brands can track online conversation globally, and strategically prepare for product rollouts or targeted campaigns in Australia. By tapping into these tools, brands can make smarter, more data-driven decisions with confidence, ensuring they are ahead of the curve and responding to market dynamics in real-time."