Nexxen has introduced a new AI-powered advertising technology suite named 'NexAI', designed to enhance various stages of the advertising lifecycle, including planning, activation, optimization, and monetization.

NexAI integrates artificial intelligence across Nexxen's unified platform, which encompasses a demand-side platform (DSP), supply-side platform (SSP), and the Nexxen Data Platform. The platform employs machine learning and generative AI to improve campaign results for advertisers, agencies, and publishers.

The platform offers AI-driven enhancements in four key areas: planning, activation, optimization, and monetization. In planning, nexAI provides improved audience planning, forecasting, and strategic recommendations. Activation is streamlined through AI-driven automation for campaign setup and management. Optimization involves real-time monitoring and machine learning to maximize performance and return on investment (ROI). Monetization benefits include AI-driven yield optimization and increased transparency for publishers.

The first generative AI advancement within nexAI is an in-platform assistant integrated into the Nexxen DSP, which focuses on transparency and user control.

Chief Product Officer at Nexxen, Karim Rayes, said: "Our clients are continuing to lean into data and technology to navigate the fragmented media landscape, and nexAI meets this evolving need. By integrating AI across our unified platform – and leveraging our existing data to inform these capabilities – we're not just adding features; we're fundamentally transforming the way campaigns are run and inventory is monetized."

Director of Digital Strategy at Assembly Global, Jamie Snider, said: "Sifting through campaign data to uncover meaningful insights can take hours, but nexAI puts that power at our fingertips in an instant. By streamlining reporting and optimization, it lets us spend less time digging and more time driving real results for clients."

Senior Innovation and Growth Director for TV, Audio & Display at Tinuiti, Brian Binder, said: "By automating data and insight collection, nexAI will streamline our team's workflow, allowing us to shift focus to higher-value strategic initiatives and discovering new growth opportunities for our clients."