Tech

Eighteen months on from signing up to pilot Adobe’s Mix Modeler Solution, fashion brand Michael Kors has thrown down the

In just six months, Beyond Blue pulled off a full-scale digital overhaul that delivered the kind of metrics most commercial

Turns out  closed captions in television can provide powerful ad signals. UK broadcaster ITV and search-intelligence firm

Customer Data Platforms were born in marketing, but Gartner says they’ve outgrown the martech basement. Now, they’re facing

Bupa is betting big on predictive models and is wiring AI into the core of its operating model – building what it calls

Small language models trump large language models for firms seeking rapid, targeted cost-out and growth gains, reckons

UPDATED: Mi3 is creating its first global media event, capitalising on surging interest in principal-based trading media

Catapult, Sealy and Jaycar are all banking big CX gains by rolling AI into their customer service stacks. The result? Fewer

Fisher & Paykel is using AI to figure out when your fridge filter needs changing, then nudging you to subscribe before you

Taboola CEO Adam Singolda reckons he can swing $30bn out of social media and back to publishers – by putting performance ads

AMP is in year three of a multi-year marketing transformation and platform overhaul, and its marketers say they’re finally in

"Don't mess with the fries!" It’s a customer mantra turned operational gospel at KFC, and it says everything about how the

According to Adobe APJ VP marketing, Duncan Egan, AI in martech is finally giving B2B marketers the tools to do what B2C

In the age of the 'blue dot' consumer — imagine that blue dot in Google Maps or on Uber — your brand doesn’t guide the

AI won't nibble at the edges at customer experience. Instead, it has the potential to devour current practices. For

Brands will soon be confronted with a choice: Employ AI to make cheaper, more plentiful ad creative so you can keep chasing a

One-time ADMA chief Jodie Sangster, ex-World Vision and Deloitte CMOs Louise Cummins, Rochelle Tognetti and former strategy

Three years ago, Australia was on “a CDP bender”, with marketers wooed by the prospect of a single source of truth linking

In retail, a 4X return on investment isn’t just a win - it’s a wake-up call. When Accent Group switched on its new customer

The battle for first-party data is on, and two of Australia’s leading audio networks, Southern Cross Austereo (SCA) and Nova

News Corp is betting on connected TV to pull full funnel brand and demand ad dollars into its increasingly connected audience

CareerOne has just torched the old job board playbook, swapping passive listings for AI-driven talent matchmaking—and the

Step One is on a tear. The bamboo underwear disruptor is expanding its omnichannel strategy, taking its first steps into

Accenture Song CEO and New York-based Australian expat David Droga detoured a London trip via Sydney in a 60-hour lap to

Amazon’s Australian ad business is accelerating, with its annual growth rate climbing 58 per cent to $242m per latest ASIC

Qantas Group has lifted the Net Promoter Score of its flagship Qantas brand by 13 per cent, while Jetstar has improved by 9