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Intelligence Briefs

OOH: Data-powered creative will win in 2020

David Scribner, Chief Customer Officer

Industry Contributor

David Scribner, Chief Customer Officer - oOh!Media

My Takeout: We can’t predict the future, but we have the tools to build it. The out of home (OOH) market in 2020 will see trends in utilising the power of data...

In B2B content, it’s always service first, then your product

Paul Munce, Business Director

Industry Contributor

Paul Munce, Business Director - CX Lavender

My Takeout: The best B2B marketing is the art of selling without selling. Offering a great customer experience is bigger than the product itself and should encapsulate the whole experience, including the...

Brands: build emotion into every touchpoint

Virginia Hyland

Industry Contributor

Virginia Hyland - Founder and principle, Hyland

My Takeout: We all tend to get lost in the science and cerebral decisioning when it comes to analysing data. We need to put more weight on the human experience. Human decisions...

Tech giants pour into Super Bowl ads - brands still need big event TV

Josh McDonnell, Senior Writer

Industry Contributor

Josh McDonnell, Senior Writer - Mi3

My Takeout: Despite a decline in Super Bowl's traditional TV audiences, ad prices remain high and inventory continues to sell out in advance - increasingly to social media platforms. Every year, an...

Disney says it doesn’t need data to make great shows

Liana Dubois, Director of Powered

Industry Contributor

Liana Dubois, Director of Powered - Nine

My Takeout: While the Netflix versus Disney data versus creativity stoush is fun there are real lessons here for everyone in media and marketing. In today’s technology-led world we often want to...

Oh Crap, Amazon: Where to (and what) next for retailers?

Emma Lo Russo, CEO and co-founder

Industry Contributor

Emma Lo Russo, CEO and co-founder - Digivizer

My Takeout: Retailers shuttering stores continues a trend fuelled by low wage growth, international competition, an arguably stagnant economy, and ever-changing consumer buying preferences and habits. The solution to how retail businesses...

Independents Day - industry flux and upheaval a global opportunity

Brett Dawson, CEO

Industry Contributor

Brett Dawson, CEO - Bohemia

My Takeout: When W+K speaks, we should all listen. And W+K has spoken, in the form of David Luhr, who told the Worldwide Partners CoLab that independence is “everything” and losing it...

Women’s sport: The conversation needs to shift from equal pay, to equal marketing

Bianca Wallis, National Director of Content

Industry Contributor

Bianca Wallis, National Director of Content - Publicis Media ANZ

My Takeout: Growing up playing sport, on a few occasions I was lucky enough to have been judged on my ability rather than my gender. I was selected to play baseball in...

Personalisation: the most important marketing trend of the century?

Ben Willee, GM and Media Director

Industry Contributor

Ben Willee, GM and Media Director - Spinach Advertising

My Takeout: Personalisation when done poorly can be creepier than a clown in the forest late at night, but that shouldn’t mean we stay away entirely. Because when it’s done well, it...

Data ownership legislation probably won’t protect children

Teresa Davis, Associate Professor, Marketing

Industry Contributor

Teresa Davis, Associate Professor, Marketing - University of Sydney Business School

My Takeout: With the FTC investigating YouTube’s harvesting of children’s data, marketers must urgently understand where to draw the line between gleaning useful data and violating personal rights. As Lorenz points out...
Market Voice

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

Guy Burbidge, Managing Director

Val Morgan Cinema

Val Morgan Cinema - Top Gun 2

When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun

17 February 2020 3min read

Cinema is moving on TV for big cultural watercooler moments – more so for under 30s

It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year. 

Go deeper 3min read

By Guy Burbidge, Managing Director - Val Morgan Cinema