Industry Contributor

Industry Contributor 13 Oct 2021 - 3 min read

Programmatic stacks: Putting an end to the cold war between value and price in digital ad buys

By Joe Frazer - Managing Partner and Head of Growth, Half Dome

A single stack approach to technology may not be the best for some brands. The key factor should be value, and choosing wisely can save millions.

Industry Contributor 7 Oct 2021 - 3 min read

How much are we being influenced by misinformation? Here's what Australians told us, and what they want

By Tim Clover - CEO, Glow

As the pressure builds on Facebook, there are massive challenges around misinformation for all news media providers and platforms – and Australians want them to fix it, fast. The question is, how?

Industry Contributor 24 Sep 2021 - 2 min read

Google’s Indented Search listings are back – and it could be a red hot opportunity for digital marketers

By Leigh-San Mo - Head of SEO, Indago Digital

Google's Indented Search listings are back – and could be a red hot opportunity for digital marketers, because it means brands can take up a massive chunk of search listings at the top of the page. Search guns that know what they are doing can push competitors bidding on the same keywords out of...

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Industry Contributor 9 Jul 2021 - 4 min read

Women in tech: When bias blinds, this is what happens to ‘seeing is being’

By Freya Morris - Campaign Executive - Mi3

Only 30 per cent of data and analytics roles in Australia are held by women. Given the pivotal role these converging...

Industry Contributor 9 Jul 2021 - 5 min read

Balancing brand and emotion: How much branding does your campaign really need?

By Charlie Rose - Associate Strategy Director - Principals

The greatest minds in marketing have long championed distinctive brand assets but how do marketers and their agency partners...

Industry Contributor 30 Jun 2021 - 4 min read

Five things every CEO needs in their corporate affairs director

By Anna Whitlam - Founder & Managing Director - Anna Whitlam People

"The right stuff": the qualities needed to do or be something, especially something that most people would find difficult. Th...

Industry Contributor 3 Jun 2021 - 6 min read

Kim Williams: Corporations should take a stance on major social movements

By Vanessa Liell - Executive Director | Commtract

At a high level-round table, Kim Williams distilled the fundamentals of good communications, why corporations should take a...

Industry Contributor 3 Jun 2021 - 6 min read

If I was rude on our video conference, blame my brain

By David Roddick - Commercial Executive

Why does a well mannered human become inconsiderate, disrespectful and even aggressive once they are behind glass? It happens...

Industry Contributor 21 May 2021 - 4 min read

Selling data, in a fluctuating world of data privacy and consent

By Chris Brinkworth - Operational Advisor, Narrative.io

Like oil markets, data prices are governed by supply and demand economics. The incoming changes from big platforms will soon...

Industry Contributor 20 May 2021 - 3 min read

Peter Field says the evidence to invest in this channel is “unarguable”. So is it part of your media mix?

By Vanessa Lyons - General Manager, ThinkNewsBrands

Analysis of the IPA Databank by the Godfather of effectiveness finds the inclusion of news in media schedules is “unarguable”...

Industry Contributor 14 May 2021 - 4 min read

Any adtech vendor dreaming up cookie alternatives is kidding themselves

By Simon Larcey - MD, Viztrade

As the advertising world changes fundamentally, publishers should shun adtech firms touting post-cookie ID solutions – and...

Industry Contributor 14 May 2021 - 2 min read

Marketers and ‘the business’ are not Game of Thrones-style foes, but key partners that create total experience of brands

By Andrew Holt Founder and Principal - The Whole Picture

Most brands overlook the total experience, or TX, at their peril, Andrew Holt writes. In the quest for growth, there are four...