OOH: Data-powered creative will win in 2020
My Takeout:
We can’t predict the future, but we have the tools to build it. The out of home (OOH) market in 2020 will see trends in utilising the power of data...
In B2B content, it’s always service first, then your product
My Takeout:
The best B2B marketing is the art of selling without selling. Offering a great customer experience is bigger than the product itself and should encapsulate the whole experience, including the...
Brands: build emotion into every touchpoint
My Takeout:
We all tend to get lost in the science and cerebral decisioning when it comes to analysing data. We need to put more weight on the human experience. Human decisions...
Tech giants pour into Super Bowl ads - brands still need big event TV
My Takeout:
Despite a decline in Super Bowl's traditional TV audiences, ad prices remain high and inventory continues to sell out in advance - increasingly to social media platforms. Every year, an...
Disney says it doesn’t need data to make great shows
My Takeout:
While the Netflix versus Disney data versus creativity stoush is fun there are real lessons here for everyone in media and marketing. In today’s technology-led world we often want to...
Oh Crap, Amazon: Where to (and what) next for retailers?
My Takeout:
Retailers shuttering stores continues a trend fuelled by low wage growth, international competition, an arguably stagnant economy, and ever-changing consumer buying preferences and habits. The solution to how retail businesses...
Independents Day - industry flux and upheaval a global opportunity
My Takeout:
When W+K speaks, we should all listen. And W+K has spoken, in the form of David Luhr, who told the Worldwide Partners CoLab that independence is “everything” and losing it...
Women’s sport: The conversation needs to shift from equal pay, to equal marketing
My Takeout:
Growing up playing sport, on a few occasions I was lucky enough to have been judged on my ability rather than my gender. I was selected to play baseball in...
Personalisation: the most important marketing trend of the century?
My Takeout:
Personalisation when done poorly can be creepier than a clown in the forest late at night, but that shouldn’t mean we stay away entirely. Because when it’s done well, it...
Data ownership legislation probably won’t protect children
My Takeout:
With the FTC investigating YouTube’s harvesting of children’s data, marketers must urgently understand where to draw the line between gleaning useful data and violating personal rights. As Lorenz points out...
Market Voice
Cinema is moving on TV for big cultural watercooler moments – more so for under 30s
It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year.
Go deeper 3min read
When it comes to triggering mass cultural moments, Val Morgan says cinema is top gun
Cinema is moving on TV for big cultural watercooler moments – more so for under 30s
It may seem counterintuitive but streaming video services and social media are driving the public’s desire for mass connecting cultural moments. The physical presence of the box office and a slate of blockbuster movies is doing just that – admissions among 14-24-year-olds were up 20% last year.
Go deeper 3min read