Industry Contributor

Industry Contributor 14 May 2021 - 4 min read

Any adtech vendor dreaming up cookie alternatives is kidding themselves

By Simon Larcey - MD, Viztrade

As the advertising world changes fundamentally, publishers should shun adtech firms touting post-cookie ID solutions – and instead use their rich first party data to build deep value, take back control and get ahead of the pack.

Industry Contributor 14 May 2021 - 2 min read

Marketers and ‘the business’ are not Game of Thrones-style foes, but key partners that create total experience of brands

By Andrew Holt Founder and Principal - The Whole Picture

Most brands overlook the total experience, or TX, at their peril, Andrew Holt writes. In the quest for growth, there are four strategies effective brands use to unlock value.

Industry Contributor 12 May 2021 - 4 min read

Let’s talk about sex and advertising

By Annie Little, Strategy Director - The Royals

For decades, advertising has used sex to sell everything from deodorant to denim jeans and every other unrelated product we could think of. Now we’ve swung the other way, which makes marketing sex-related products a censorship-navigating nightmare.

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Industry Contributor 20 Apr 2021 - 6 min read

How to spot opportunities, watch for pitfalls and avoid hyperbole in the age of machine learning

By James Dixon, Chief Digital Officer - Atomic 212

Artificial intelligence (AI) and Machine Learning (ML) are shiny buzzwords in the marketing toolkit. But there are huge...

Industry Contributor 14 Apr 2021 - 3 min read

Seven sales boss: linear TV still carries clout but brands must utilise cross screen strategy to succeed

By Kurt Burnette, Chief Revenue Officer - Seven West Media

Seven's Chief Revenue Officer Kurt Burnette refutes the notion that one television model is being traded off for another, as...

Industry Contributor 14 Apr 2021 - 4 min read

Black data matters: My new phone camera has built-in bias against darker skin

By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

When Digitas data boss Maurice Riley used his new phone's camera at an Easter lunch to take a picture of his partner and...

Industry Contributor 29 Mar 2021 - 2 min read

Why the digital marketing pendulum is swinging back to insourcing

By John Vlasakakis, Head of organic search - Next & Co

Hybrid digital marketing models are rising in popularity, but what happens next? If your digital marketing manager resigns,...

Industry Contributor 29 Mar 2021 - 4 min read

What the FLoC is happening with cookies? Marketers need to wise up, or explain why they are losing money to the board

By Andrea Martens, CEO - ADMA

Cookies are a proxy war for much bigger changes to the digital marketing landscape – and marketers could find themselves...

Industry Contributor 24 Mar 2021 - 3 min read

If desks could talk: The fish rots from the head

By Anna Cherry, Head of Strategy - Spark Foundry

The problem of sexism in advertising is symptomatic of a much deeper societal pandemic sweeping the country. We need to...

Industry Contributor 17 Mar 2021 -

Privacy wars – the fallout will be on marketers

By Luke Brown - CEO, Affinity

The wars now being waged under the banner of privacy between Google, Apple and Facebook are turning up the heat on brands and...

Industry Contributor 17 Mar 2021 - 3 min read

The cash controversy: Woolies counts the cost

By Harry Corsham - Partner, Town Square

So what happened last week with Woolworths cancelling its cashless store trial? Why the controversy? Didn’t cash go the same...

Industry Contributor 8 Mar 2021 - 2 min read

Google's 'privacy pivot': here's the digital marketing tools set to be hit

By James Dixon, Co-Founder & Chief Digital Officer - Atomic 212°

Which digital marketing techniques are set for high impact as Google's third party cookie cull all but ends targeting...