Clubhouse is the newest social platform to gain significant traction globally since TikTok, with 4 million downloads in just the last month. But what behavioural factors does the app tap into that are driving this surge in user interest?
When everybody is an influencer, who do you work with? And with commoditisation, has this once hugely popular form of marketing lost its shine? Choose wisely and understand the rules of engagement.
Brand marketers creating purposeful brands need to venture beyond aspirational words and PowerPoint charts to prove that their brands live up to their worthy promises. They need to align brand and CX – because a brand can only be what customers experience, not how purposeful you tell them it is.
The CMO is dead – since 2012...Syl Saller, Chief Marketing and Innovation Officer at Diageo in a recent World Federation of...
The strategic insights consultancy firms Nature and The Lab have been tracking these societal shifts since March. As part of...
The complexity of modern-day marketing means it’s no longer reasonable to expect a creative team to crack a brief in a bubble...
The crux of Netflix’s recent documentary, The Social Dilemma, rests on one foundational message: the over-collection of...
Working with Nielsen and SMI, we reviewed the path to purchase of over 40 categories; ranging from complex, high involvement...
“Modelling” seems like the new “Digital” in today’s marketing landscape; a term bandied around with little understanding....
Coming to the close of a year that saw complete non-precedence across all industries and countries, now marks a good time to...
The pandemic still holds plenty of the cards moving into 2021. We cannot discount the rolling effect from Covid-19 on the...
The peaks and endings are crucial factors in the crafting memories. Not only will Dan Andrews’ leadership be looked back upon...
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