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Intelligence Briefs

Why nations led by women trump their male ego counterparts in COVID-19 management

Sally Kissane, Managing Director

Industry Contributor

Sally Kissane, Managing Director - Ogilvy Sydney

My Takeout: There is proof that female leaders have performed better than their male counterparts in getting their countries through crisis, yet in Australia continues lag in female representation in C-Suites. There...

Let’s talk: Innovative voice tech to fight loneliness

Dr. Joan Palmiter Bajorek, Head of Conversational Research and Strategy

Industry Contributor

Dr. Joan Palmiter Bajorek, Head of Conversational Research and Strategy - VERSA

My Takeout: Imagine that amazing feeling that comes from a deep personal conversation. Can we use voice technology to help us live better, healthier lives? Human connection is physically and emotionally powerful....

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

Sunita Gloster, Founder

Industry Contributor

Sunita Gloster, Founder - Gloster Advisory

My Takeout: Timing is everything Mary Meeker, in her recent ‘Coronavirus Trends Report’ poses that perhaps COVID-19 is the wake-up call we needed to get to a better place? Could the same...

Cannes Live: Coming into a time of standout creativity

Tara Ford, Chief Creative Officer

Industry Contributor

Tara Ford, Chief Creative Officer - DDB Sydney

My Takeout: Not surprisingly much of the content in the Cannes Lions, ‘Lions Live’ experience delved into these issues. To that end, purpose is still high on the agenda with an emphasis...

MFA 5+: The WFH pitfalls we need to talk more about

James Graff, Client Director

Industry Contributor

James Graff, Client Director - Woolworths@DAN

My Takeout: Office downsizing shouldn’t be the first outcome of this crisis, instead exploring how we redesign our physical spaces to greater enhance social connection, collaboration, creativity. This is a real opportunity...

Alternative advertising solutions urgently needed for the Open Web

Sam Tan, Senior Director, Market Development

Industry Contributor

Sam Tan, Senior Director, Market Development - Xandr JAPAC

My Takeout: Digital advertising was originally a great democratising force, granting consumers access to quality, free content – news, videos, music and games - all while funding media newsrooms. Now, the evolution...

Media consolidation will leave four data powerhouses and a new buying model

Jen Davidson, Managing Partner

Industry Contributor

Jen Davidson, Managing Partner - Tumbleturn Media

My Takeout: Customers migrating to ecommerce will inevitably come one almighty step in data-driven media buying to be able to nurture identified customers and prospects throughout the purchase funnel, and onto conversion....

Harvard: data-led competitive advantage not so clear cut

Cécile Ferré, Strategy Partner – Insights, Data & Analytics

Industry Contributor

Cécile Ferré, Strategy Partner – Insights, Data & Analytics - Saatchi & Saatchi Australia

My Takeout: The assertion that customer data doesn’t confer any sustainable advantage without meeting certain criteria isn’t surprising. Assuming that businesses are equipped to make the most of their data to begin...

Trust me, I’m an [established] brand…challengers now challenged

Brent Smart, CMO

Industry Contributor

Brent Smart, CMO - IAG

My Takeout: Recently Roy Morgan published its list of the Most Trusted Brands in Australia during the Covid lockdown, based on survey data for the month of April, and it makes for...

What British Tesco can teach us about Australian consumers in a post-COVID world

Tara Coverdale, Data and Insights Director

Industry Contributor

Tara Coverdale, Data and Insights Director - oOh!Media

My Takeout: The UK research shows how Brits have changed their spending habits. In Australia, we’re seeing a shift in the way we work, shop, exercise and move about our local communities....