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EPISODE 43

The marketing black hole: Young and experienced marketers from Arnott’s, Baiada-Steggles, IAG and AANA dissect the worrying decline of capabilities among marketing professionals - it’s urgent

If engineering and science professionals - and graduates - lacked the basics like their peers currently do in marketing and communications, carnage would prevail. So what’s going on with marketers and the universities producing the next generation of leaders? Does anyone care or are we happily masquerading? Three years after graduating from Sydney University, Arnott’s assistant brand manager James Shepherd dukes it out with IAG CMO Brent Smart, Head of Marketing at the $2.5bn Baiada-Steggles group, Yash Gandhi and AANA CEO John Broome on why marketers must do better - and how.
podcastone
Apple Podcast
16 March 2020 25 min listen

Meet Your Host

By Paul McIntyre

Executive Editor

Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.

Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter. 

Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).