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IPG and Kinesso launches new addressable media activation solution Matterkind

By Press release - IPG

11 May 2020 2min read

By Press release - IPG

11 May 2020 2min read

Kinesso, the media and marketing technology unit of Interpublic Group, announced today the creation of a new proposition and entity: Matterkind.

Matterkind offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels.

The promise of Matterkind is the third step in a transformation that leverages the strategic data assets of Acxiom and the market-leading technology applications of Kinesso to deliver an audience-centric set of addressable activation and management solutions across the media ecosystem.

Matterkind subsumes the Cadreon brand and teams globally. Clay Gill takes over as CEO of Matterkind.

With the benefit of Acxiom’s proprietary and ethically sourced data, Matterkind strengthens connectivity between brands and their audiences, creating a more valuable relationship. These new solutions build upon Kinesso’s robust suite of applications, activating custom marketing solutions and High Value Audiences.

As part of the launch, Matterkind has bolstered its leadership team and expanded its capabilities. Matterkind has also partnered with Acxiom to bring to market exclusive audience solutions that enable global brands to reap the full value of data-driven advertising.

These joint solutions are already being tested across automotive, retail/ apparel, data-security and technology verticals, and are part of a larger suite of collaborative offerings rolling out this year.  

Let’s go. What do you think?

By Press release - IPG

11 May 2020 2min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

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Orlando Wood

Chief Innovation Officer, System1 Group

18 May 2020 10min read

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

Orlando Wood is the author of the ground-breaking 2019 advertising bestseller, Lemon, and chief innovation officer at advertising research firm System1. Wood says  even as consumers shift from fear to sadness and anger, System1’s global consumer tracking studies show they’re ok with ads during COVID-19. But what ads are working?

Go deeper 10min read

By Orlando Wood - Chief Innovation Officer, System1 Group